Invisible Advertising

A few months ago I was contacted by one of the world’s largest marketing companies. No names. They were instituting a review of several brands and wanted my advice on …

Targeting Is a Key Driver of Programmatic TV

Two fundamental elements define programmatic TV buying: high-scale automation of transactions that follow buyer-seller specifications; and the capacity for data-driven, audience-based buying using third-party data. The marketplace is indicating that …